Cluster Profile
| 1 | Name Of Cluster | Baruipur Agarbatti Cluster |
| 2 | Place | Baruipur |
| 3 | District | South 24 Parganas |
| 4 | State | West Bengal |
| 5 | No of firms (by type) | 112 micro units |
| 6 | No. of workers | 50000 |
| 7 | Turnover(Rs in Million's) | Rs.1350 million |
| 8 | Associations in cluster | Agarbatti Manufacturers Welfare Association (BAMWA) |
| 9 | Major products | Agarbatti |
| 10 | Specific and relevant technical institutions (R&D, Testing Lab accredited) |
FFDC (Fragrance and Flavor Development centre), Kannauj IIP Kolkata MSME-DI DIC |
| 11 | Major markets | Domestic Sri Lanka, Australia, Spain, Mauritius, Chile, Egypt, UAE, Malaysia, South Africa, UK |
| 12 | Major problems/prospects | Lack of availability of bamboo sticks during rainy seasons and difficulty in getting two important raw materials bark of garan and jiggat There is no R&D to replace jiggat as a raw material The industry is operating only on 10 percent of the value chain Training of labour force is a costly and time consuming affair. No laboratory to prepare perfumes or stock perfumes. Impurities in raw materials lead to less efficient and defective raw stick preparation Lack of training in science of perfuming Severely restricted to least value added raw sticks and missing out on growing export, wholesale, retail market of perfumed stick No idea of the marketing strategy if they enter into the perfumed stick business Lack of water and fragrance proof packaging Lack of pulverisation and appropriate technology for mechanical sieving |
| 13 | Data source and updated on | DSR prepared by DIC, South 24 Paraganas, 2010 |