Cluster Profile
1 Name Of Cluster Chaltaberia Earthen Pottery
2 Place Chaltaberia
3 District Notrh 24 Parganas
4 State West Bengal
5 No of firms (by type) 250 
6 No. of workers 915 
7 Turnover(Rs in Million's) Rs. 75 Million
8 Associations in cluster NA
9 Major products Decorative deyas, idols of Gods & Goddess, Traditional Pottery items, fancy decorative items and gift items etc.
10 Specific and relevant technical institutions (R&D, Testing Lab accredited) DIC, North 24 Paraganas
DRDC, North 24 Paragnas
Manjusha
11 Major markets Domestic
USA, Mexico, Hong Kong, Japan, Germany, Italy and France
12 Major problems/prospects Restricted product range, labelling, and market channels
Lack of modern business practices
Poor and high cost of firing
Poor packaging technique
Lack of testing facilities for clay and finished products
Insufficient clay mixing technology
Lack of training support
13 Data source and updated on DIC, North 24 Paraganas under Directorate of MSSE, Govt. of West Bengal.(February2011)