1 | Name Of Cluster | Domjur Imitation Ornament |
2 | Place | Domjur |
3 | District | Howrah |
4 | State | West Bengal |
5 | No of firms (by type) | 1100 |
6 | No. of workers | 8000 |
7 | Turnover(Rs in Million's) | Rs. 926 Million |
8 | Associations in cluster | Nil |
9 | Major products | Aluminium bangles Aluminium earrings |
10 | Specific and relevant technical institutions (R&D, Testing Lab accredited) |
DIC Webcon Jadavpur University MSME-DI, Kolkata MSME-TC. Kolkata |
11 | Major markets | Domestic USA, Germany, UK, France, Japan, Canada, and Gulf countries |
12 | Major problems/prospects | Human Resource: The artisans are not aware of the modern designs that are currently in demand. Raw Materials: All the units purchase raw materials from local market, where the price is not very competitive. Moreover, there is no testing laboratory in this area to test the quality of the raw material procured. Marketing: Market linkages are weak and the cluster cater to only local market. Huge potential exist in tapping new markets both spatially as well as age and sex wise through various retail outlets. Production process: Production process is not scientific. All the machineries used are age old and the methodology of production adopted is also traditional. There are separate welding and anodizing units in the cluster that does not comply with the environmental rules as per guideline of pollution control board. |
13 | Data source and updated on | DIC, Howrah under Directorate of MSSE, Govt. of West Bengal. (February 2011) |