Cluster Profile
1 Name Of Cluster Ghruni Terracotta
2 Place Ghruni
3 District Nadia
4 State West Bengal
5 No of firms (by type) 675 
6 No. of workers 2800 
7 Turnover(Rs in Million's) 200 Million
8 Associations in cluster NA
9 Major products Dolls
Handmade human figure
Portrait of Hindu Gods
10 Specific and relevant technical institutions (R&D, Testing Lab accredited) NA
11 Major markets Domestic
USA, Mexico, Hong Kong, Japan, Germany, Italy and France
12 Major problems/prospects Lack of appropriate packaging
Process of manufacturing is very old and obsolete
Lack of product diversification
Lack of marketing techniques and information
Archaic quality of clay mixing leaves impurities
Non tested soil leads to colour fading
Lack of interaction with resource person has limited innovation and product range.
13 Data source and updated on DIC, Nadia under Directorate of MSSE, Govt. of West Bengal. (February 2011)