1 | Name Of Cluster | Ghruni Terracotta |
2 | Place | Ghruni |
3 | District | Nadia |
4 | State | West Bengal |
5 | No of firms (by type) | 675 |
6 | No. of workers | 2800 |
7 | Turnover(Rs in Million's) | 200 Million |
8 | Associations in cluster | NA |
9 | Major products | Dolls Handmade human figure Portrait of Hindu Gods |
10 | Specific and relevant technical institutions (R&D, Testing Lab accredited) |
NA |
11 | Major markets | Domestic USA, Mexico, Hong Kong, Japan, Germany, Italy and France |
12 | Major problems/prospects | Lack of appropriate packaging Process of manufacturing is very old and obsolete Lack of product diversification Lack of marketing techniques and information Archaic quality of clay mixing leaves impurities Non tested soil leads to colour fading Lack of interaction with resource person has limited innovation and product range. |
13 | Data source and updated on | DIC, Nadia under Directorate of MSSE, Govt. of West Bengal. (February 2011) |