Cluster Profile
| 1 | Name Of Cluster | Varanasi Meenakari |
| 2 | Place | Kal Bhairav Chowk, Dalmandi, & Daranagar area |
| 3 | District | Varanasi |
| 4 | State | Uttar pradesh |
| 5 | No of firms (by type) | 120 units. All are Micro |
| 6 | No. of workers | 1300 |
| 7 | Turnover(Rs in Million's) | 50 Million |
| 8 | Associations in cluster | NA |
| 9 | Major products | Showpieces, Jewellery items, Gift items, Metal decorative items, etc. |
| 10 | Specific and relevant technical institutions (R&D, Testing Lab accredited) |
DIC, Varanasi |
| 11 | Major markets | Within India All over the country. Export Rs 1.5 crore |
| 12 | Major problems/prospects | Exposure to high end market is negligible and artisans are having marketing information of the low end domestic markets only, Dominance of trading community home based units are mostly dependent on the traders/ exporters for job work orders and designs Lack of professional design BDS and new design interventions are completely under the control of traders, Low productivity and lack of technical support is the hurdle for the cluster, unable to meet market requirements like metal craft items of the cluster, Lack of product diversification lack of nodal agency support and unable to build the brand image though quality of the product is moderately good, |
| 13 | Data source and updated on | Industries Deptt. Government of UP + (June 2009) |