Cluster Profile
| 1 | Name Of Cluster | Madhavaram Handloom |
| 2 | Place | Madhavaram |
| 3 | District | Madhavaram |
| 4 | State | Tamil Nadu |
| 5 | No of firms (by type) | Tamilnadu |
| 6 | No. of workers | Tamilnadu |
| 7 | Turnover(Rs in Million's) | Tamilnadu |
| 8 | Associations in cluster | GOVERNMENTAL AND NON-GOVERNMENTAL ASSOCIATION |
| 9 | Major products | Cotton & Cotton Plain Sarees. Cotton & Cotton Jacquard Pallu Sarees. Cotton & Gas Cotton Doria Jacquard Pallu Sarees. Cotton & Gas Cotton Doria Buta Jacquard Pallu Sarees. Cotton & Gas Cotton Buta rich Pallu Sarees. Cotton & Silk Buta rich Pallu Sarees. Cotton & Silk Buta Body Kalanjali rich Pallu Sarees. Cotton & Silk Missama Gadi rich Pallu Sarees. Silk & Silk Buta Border kalanjali rich pallu Sarees. |
| 10 | Specific and relevant technical institutions (R&D, Testing Lab accredited) |
Facilitate the growth and strengthen HRD Institutions like NIFT on innovative lines. |
| 11 | Major markets | Local Market National Market International Market |
| 12 | Major problems/prospects | The skill and artisanship of the weavers was inherited from generation to generation and the same is being applied. Because of this ancestral inherited technology there was no growth. Though there were efforts for technology up gradation i.e. from pit-loom to frame loom the weavers acceptability in this effort was very poor, as they have not made up their mind set. The weavers of the Cluster have not developed their mindset to acquire technological revolution to improve marketability of the product. New design with computer technology has not been used in spite of availability. The weavers are badly in need of silk/cotton yarn, zari in good quality, dyes and chemicals, material for warping, sizing, and loom accessories but all these are not locally available. The weavers of the Cluster are looking at Bangalore, Chirala, Proddatur & Dharmavaram for dyed yarn because the water in this Cluster is saline and not use full for dyeing purposes. The weavers in this cluster area are not directly involved in marketing the Sarees but the master weavers and co-operatives are directly involved in the marketing of the products The master weavers and co-operative also facing sometimes adverse market condition leading to increase in inventory levels. |
| 13 | Data source and updated on | Diagnostic Study Report on Madhavaram Cluster submitted by The APSHWCS Limited |