Cluster Profile
| 1 | Name Of Cluster | Bheemali Mango Jelly |
| 2 | Place | villages of Bheemali, Kantakapalli and Yedulapalem. The cluster is located 27 kms from the Vizianagaram and 40 kms from the Visakhapatnam. |
| 3 | District | Vizianagaram |
| 4 | State | Andhra Pradesh |
| 5 | No of firms (by type) | 232 Micro Firms |
| 6 | No. of workers | 1400 |
| 7 | Turnover(Rs in Million's) | 23 Billion |
| 8 | Associations in cluster | 1. Bheemali Mamidi Thandra Tayaridarula Sankshema Sangam |
| 9 | Major products | Mango Jelly Bars |
| 10 | Specific and relevant technical institutions (R&D, Testing Lab accredited) |
State Horticulture Department, Indian Institute of Packaging |
| 11 | Major markets | Within the country: AP, Orissa, West Bengal and Tamilnadu Export No visible direct exports observed in the cluster |
| 12 | Major problems/prospects | APITCO completed soft interventions for the period 2003-2006. According to the End of the report some of the achievements and future road map are: Achievements The production Quantity of the cluster has increased from 525 MTs in 2003-04 to 650 MTs in 2006-07 The employment in the cluster has increased from 1200 to 1400 Awareness created on Quality standards and Pulp preservation process Production of mango jelly by using damaged/rotten fruits are avoided. An SPV was formed for implementation of CFC, 60 units came forward to invest Rs. 6.00 lakhs as own contribution for grounding the CFC Direct Sugar procurement from SVG Cooperative sugars have benefited 50 firms Future Road Map/ Prospects: Establishment of Common Facilities Centre for drying, pulping and packing Obtaining FPO certifications for Export marketing Need for value addition in the form of mango bar with dry fruits embedded in the jelly Product diversification to other fruit products made of pineapple , Guava and Sapota. |
| 13 | Data source and updated on | Based on End of the Project Report Submitted by APITCO under MSECDP Scheme of DC-MSME (Submitted in the Year 2008) |