1 | Name Of Cluster | Machilipatnam Imitation Jewellery |
2 | Place | Machilipatnam |
3 | District | Machilipatnam |
4 | State | Andhra Pradesh |
5 | No of firms (by type) | 425 |
6 | No. of workers | 25000 |
7 | Turnover(Rs in Million's) | Rs. 300 Million |
8 | Associations in cluster | Machilipatnam Gold Covering & Plating Jewellery Manufacturers Welfare Association Rolled gold workers co-op society |
9 | Major products | Vaddanam Jadda Kupelu Dance items Bangles Necklaces Chains Ear drops Pendants Rings |
10 | Specific and relevant technical institutions (R&D, Testing Lab accredited) |
National Institute of Fashion Technology |
11 | Major markets | Mumbai, Rajkot, Coimbatore, Chidambaram, Kerala, Agra, Kolkata |
12 | Major problems/prospects | Technical issues: Jewellery making and technical issues Low Productivity Longer Making Time Non-Diversification of Product No new design and product development Lack Of Awareness About The need For Testing And Quality Control Absence of System Others: Product Image Price sensitive and low Income rural market segment Incorrect marketing strategies No systematic approach to articulate demand: Limited market segment Competition from cheaper items |
13 | Data source and updated on | DSR by Machilipatnam, Andhra Pradesh. in year 2004 |