Cluster Profile
1 Name Of Cluster Machilipatnam Imitation Jewellery
2 Place Machilipatnam
3 District Machilipatnam
4 State Andhra Pradesh
5 No of firms (by type) 425 
6 No. of workers 25000 
7 Turnover(Rs in Million's) Rs. 300 Million
8 Associations in cluster Machilipatnam Gold Covering & Plating Jewellery Manufacturers Welfare Association
Rolled gold workers co-op society
9 Major products Vaddanam
Jadda Kupelu
Dance items
Bangles
Necklaces
Chains
Ear drops
Pendants
Rings
10 Specific and relevant technical institutions (R&D, Testing Lab accredited) National Institute of Fashion Technology
11 Major markets Mumbai,
Rajkot,
Coimbatore,
Chidambaram,
Kerala,
Agra,
Kolkata
12 Major problems/prospects Technical issues:
Jewellery making and technical issues
Low Productivity
Longer Making Time
Non-Diversification of Product
No new design and product development
Lack Of Awareness About The need For Testing And Quality Control
Absence of System
Others:
Product Image
Price sensitive and low Income rural market segment
Incorrect marketing strategies
No systematic approach to articulate demand:
Limited market segment
Competition from cheaper items
13 Data source and updated on DSR by Machilipatnam, Andhra Pradesh. in year 2004