1 | Name Of Cluster | West Godavari Rice Mill |
2 | Place | Within 60 Kms radius of Eluru town and surrounding villages |
3 | District | West Godavari |
4 | State | Andhra Pradesh |
5 | No of firms (by type) | Micro Firms : 340 Small Firms: 130, Medium Firms : 12+ Total : 482 |
6 | No. of workers | 15000 direct and 8000 indirect |
7 | Turnover(Rs in Million's) | Domestic Rs. 6000 Million |
8 | Associations in cluster | 1. West Godavari Rice Millers Association |
9 | Major products | Boiled Rice, Milled normal Rice, Brokens, Rice Braun Oil, Rice Flakes, |
10 | Specific and relevant technical institutions (R&D, Testing Lab accredited) |
Agricultural & Processed Foods Export Development Authority (APEDA) Hyderabad Central Food Technology Research Institute, Mysore |
11 | Major markets | Within country Tamilnadu, Karnataka and Kerala Beside AP Export Mainly to Gulf and USA, |
12 | Major problems/prospects | Problems: Lack of awareness of the Energy efficient technologies, as the rice mills have been located in rural areas and majority of rice millers are non-technical. Dependency on local inefficient technologies and technicians Inadequate godown facilties leading damage of rice Poor polishing techniques Poor linkages with Technical institutions High post-harvest losses of 20% Chequered value chain Limited efforts on value addition |
13 | Data source and updated on | Based on concept note prepared by gtz, District Website Data and e-literature |