Cluster Profile
1 Name Of Cluster West Godavari Rice Mill
2 Place Within 60 Kms radius of Eluru town and surrounding villages
3 District West Godavari
4 State Andhra Pradesh
5 No of firms (by type) Micro Firms : 340 Small Firms: 130, Medium Firms : 12+ Total : 482  
6 No. of workers 15000 direct and 8000 indirect  
7 Turnover(Rs in Million's) Domestic Rs. 6000 Million
8 Associations in cluster 1. West Godavari Rice Millers Association
9 Major products Boiled Rice, Milled normal Rice, Brokens, Rice Braun Oil, Rice Flakes,
10 Specific and relevant technical institutions (R&D, Testing Lab accredited) Agricultural & Processed Foods Export Development Authority (APEDA) Hyderabad
Central Food Technology Research Institute, Mysore
11 Major markets Within country Tamilnadu, Karnataka and Kerala Beside AP
Export Mainly to Gulf and USA,
12 Major problems/prospects Problems:
Lack of awareness of the Energy efficient technologies, as the rice mills have been located in rural areas and majority of rice millers are non-technical.
Dependency on local inefficient technologies and technicians
Inadequate godown facilties leading damage of rice
Poor polishing techniques
Poor linkages with Technical institutions
High post-harvest losses of 20%
Chequered value chain
Limited efforts on value addition
13 Data source and updated on Based on concept note prepared by gtz, District Website Data and e-literature