Cluster Profile
1 Name Of Cluster East Godavari Rice Mill
2 Place Within 50 Kms radius
3 District East Godavari
4 State Andhra Pradesh
5 No of firms (by type) Micro Firms : 400 Small Firms: 134, Medium Firms : 16+ Total : 550 (The highest in number in the state)  
6 No. of workers 20000 direct and 10000 indirect  
7 Turnover(Rs in Million's) Domestic Rs. 8000 Million
8 Associations in cluster East Godavari Rice Millers Association
9 Major products Boiled Rice, Milled normal Rice, Brokens, Rice Braun Oil, Rice Flour,
10 Specific and relevant technical institutions (R&D, Testing Lab accredited) Agricultural & Processed Foods Export Development Authority (APEDA) Hyderabad
Central Food Technology Research Institute, Mysore
11 Major markets Within country Tamilnadu, Karnataka and Kerala Beside AP
Export Mainly to Gulf and USA,
12 Major problems/prospects Problems:
Lack of awareness of the Energy efficient technologies, as the rice mills have been located in rural areas and majority of rice millers are non-technical.
Dependency on local inefficient technologies and technicians Inadequate godown facilties leading damage of rice
Poor polishing techniques
Poor linkages with Technical institutions
High post-harvest losses of 20%
Chequered value chain
Limited efforts on value addition
Strengths:
Having one of the oldest (7 decades old) and strong association with major influence in state level association
Willingness of members to adopt energy efficiency measures
13 Data source and updated on Based on concept note prepared by gtz, District Website Data and e-literature