Cluster Profile
1 Name Of Cluster Kakinada Mango Jelly
2 Place Kakinada
3 District East Godavari
4 State Andhra Pradesh
5 No of firms (by type) 750 
6 No. of workers 3000 
7 Turnover(Rs in Million's) Rs. 80 million
8 Associations in cluster Association of SIDBI.
9 Major products Mango jelly
10 Specific and relevant technical institutions (R&D, Testing Lab accredited) Center for Food Technologies and Research Institute,
Indian Institute of Packaging
11 Major markets Export
Gulf,
UK,
Germany and
Netherlands
Domestic
Delhi,
Maharashtra,
Bihar,
Punjab and
Orissa
12 Major problems/prospects Raw Material:
The fruit are ripened using chemical ripeness and the prices of raw material fluctuate radically every year.
Technology and equipment used:
The fruits are being cut using sharp iron knives instead of stainless steel.
The pulp is scraped using alichippa (seashell) instead of a non-corrosive metal instrument.
Pulp extraction procedures:
The process of extraction of pulp is predominantly manual.
Drying:
The pulp is dried in open areas exposing it to flies, insects, dust etc.,
Packing :
Packing is not done in airtight containers and there are no labels.
Marketing:
There is no common collective marketing approach. Mainly depend on traders and commission agents
13 Data source and updated on DSR by east Godavari Distric in Year 2007